International SEO for ecommerce: how to choose the international domain structure

International SEO for ecommerce: how to choose the international domain structure

The cost of ecommerce SEO services is contingent upon factors such as site complexity, competition, and specific goals. Regardless of your product diversity, a well-structured, easily navigable site is key. At Flying V Group, we revamp your site into an intuitive, customer-centric platform. With our expert touch, your product pages will not only rank higher in search results but also convert more visitors into loyal customers. Our SEO copywriting services, included in our ecommerce SEO packages, provide access to a skilled team of industry-specific copywriters, ensuring content aligns perfectly with your brand. Through thorough research and analysis, we find the keywords that will elevate your website’s search rankings.

What are your top 5 SEO recommendations?

  • Avoid any black hat SEO tactics that could result in penalties from search engines.
  • You can use keyword research tools like Google Keyword Planner, Moz, and Semrush to conduct location-based keyword research.
  • Site structure data (also known as schema markup) helps search engine robots understand what is on a web page.
  • To view data about your international performance, sign in to Google Analytics and navigate to Audience, then Geo, and then Location.

As I explained in a recent article, internal linking is one of the most powerful and most commonly overlooked tactics in a SEO campaign. It consists to guide the user from one page to another within your website. On the left-hand side we can see their source code, but on the right Google has translated this into all the structured data they found. If you are running on WooCommerce (or other ecommerce platforms) you could use WPSmush. Add LSI keywords to each alt-tag and other variations to hit as many long-tail keywords as possible. Whenever someone makes a search and they found results that seem equally interesting, people will likely click on the result with the most attractive description.

The Importance of SEO for Ecommerce Sites

The process to find both the missing and duplicate meta descriptions is the same as the one you followed with the title tags.  read It’s also worth noting that Google currently displays up to roughly 65 characters in the meta descriptions. If you want to keep things looking clean in the search results, limit yourself to 65 characters. An easy solution to duplicate content like this is to define a canonical URL to each page; that is, the page that Google needs to consider as the “definitive” URL to crawl and rank. Although Screaming Frog is great at finding duplicate content I actually use a second free tool alongside Screaming Frog to make sure I go deep and catch everything. We found that they had created around 300 collection pages with thousands of pages in duplicate content. It’s very affordable, and will provide you with data on monthly trends and search volume for the keywords in your industry. This tool analyzes monthly search volume, cost-per-click, and the number of competitors that are paying ads for those particular keywords. The tool is very easy to use as it can be added as an extension to Chrome or Firefox. When you’re just starting out, it’s more effective to focus on smaller, less competitive keywords that can rank more quickly and work your way up as you build the authority of your website. Think of it as a solid investment to establish value with new customers instead of a loss-making practice to increase ecommerce sales. Schedule ads and make a paid ads calendar to stay ahead and increase ecommerce sales consistently over time. Having solid product categories makes it easier and faster for potential customers to find what they’re looking for. Feed management is the process of filtering, enriching, and optimizing product data to sell products on multiple platforms in a seamless way. We’ve observed the direct effect of cleaning up unnatural backlinks along with optimizing internal links and solving crawl errors. You might think that you have mastered the art of SEO already, but international SEO is a completely different ball game. You’ll need to master this skill if you plan to turn your business from a domestic powerhouse to a global player.

how to Drive sales with international e-commerce SEO

This not only ensures adaptability in an ever-shifting digital landscape, but also sets the stage for long-term success. By following this guide, you can find yourself there in no time at all. With this, you can see exactly where your competitors are getting their links and what pages. But again, SEO should be just as conversion-driven as PPC if you want to truly understand your ROI. I have found a recent example where it was a high search volume topic with language variations, and in that case, it was worth it.  http://delphi.larsbo.org/user/voyagepilot45 With the right approach, this can still be effective, but it may take a bit more time to rank content. We empower entrepreneurs to start and grow their online businesses to reach financial freedom. However, you should prioritize the URL, page title, and first paragraph right at the beginning of your material. Regularly update your content to keep it fresh and relevant, and use schema markup to help search engines understand the content of your pages better. On-page SEO is essential for ensuring each page of your site is fully optimized for search engines and users alike. You can think of SEO for ecommerce websites similarly to other forms of marketing. The difference is that, unlike traditional advertising, where you spend money to drive paid traffic to your site, SEO drives traffic from search engines for free.